The coffee industry contributes significantly to environmental waste. Coffee pods especially. 80 million of them ending up in landfills every day, to be precise. Consumers these days are increasingly aware of their environmental impact but often feel overwhelmed and unsure how small, individual actions can make a tangible difference. How do we take on the coffee industry Goliaths and encourage consumers to not just make better coffee choices, but better environmental choices? We start with One Small Sip.

Progress doesn’t require monumental efforts; it starts with small, consistent changes. We highlighted the brand’s certified commercially compostable OneCUP™ coffee pods through vibrant, playful, animated films done by the illustrated by the incredible Remus & Kiki at Psyop. After months and months, we finally finished an intentionally crafted campaign for an intentionally crafted coffee pods.