As a century-old brand, Hartz was beginning to act their age and needed a refresh.
To reposition Hartz as relatable, reliable and memorable among younger pet parents, we created a campaign platform that’s rooted in the truest emotion those with furbabies feel. One that celebrates the realities of sharing a life with pets, from the challenges to the rewards. Because life is made richer by being each other’s companion, and Hartz provides the goods that enable that companionship to thrive with unconditional love.
unconditional 🧡
1 campaign. 4 spots.
Countless social opportunities.
#UnconditionalLove Confessions
About a year after launching the TV and OLV spots for Hartz “unconditional 🧡” with their accompanying assets for social and digital, we were tasked with expanding on our message for a
full-blown social activation.
Real Pet Parents. Real Stories.
To showcase just how real unconditional 🧡 is, we found real pet parents (who just so happened to be actors) bring their babies on set and share all of the wild ways they show their pet unconditional love each and every day.
TV CAMPAIGN:
CCO: Chuck McBride | CD: Scott Padden | Senior Writers: Taylor Smith (me, hi) & Ray Connolly | Senior Art: Alex Ebright & Lexi Lanzi | CW: Steve Malloy AD: Andrew Jones | Producer: Jason Souter
Production Company: Central Films | Director: Rodrigo Garcia-Saiz
DP: Federico Cantini | Executive Producer: John C Barreiro | Line Producer: Maeliosa Tiernan | Editor: Crandall Miller | Post VFX Team: Chris Grey, Elliot Fan, Andrew Jerez @ Warm + Fuzzy
SOCIAL CAMPAIGN:
CCO: Chuck McBride | CD: Amy Su | Senior Writer: Taylor Smith (me, hi) | Senior Art: Lexi Lanzi & Andrew Jones | Producer: Eric Weiner
Production Company: Good Measure | Director: John Irwin | Executive Producer: Charles Son | Producer: Justin Oberman | Production Manager: Anna Lillie | Audio Mixer: Paul Gonzales | VTR: Sam Baek | Makeup Artist: Yuriko Bondies | Production Designer: Ava Jones | Art Assistant: Eric Moore | Production Assistant: Elise Ma | Production Assistant: Edgar Cortes