NOTHING ROUTINE
The skincare world is oversaturated, with brands blending together in look and message. DermapenWorld needed to break through.
DermapenWorld’s at-home treatments that elevate your in-clinic treatments makes your skincare routine anything but. What began as a single gif concept evolved into a full-scale global campaign and refreshed brand identity.
OOH
SOCIAL STATICS
SOCIAL VIDEOS
CCO: Chuck McBride
CD: Amy Su
Senior Writer: Taylor Smith (me, hi)
Senior Art: Alex Ebright
Producer: Brooke Hopkins
Production Company: Ray Brown Productions
Lead Photographer: Sarah Silver
Photographer: Jeff Cate
EP: Erica Tashiro Gosnell
Line Producer: Kerry Girvin
Production Manager: Jessica Thiel
AD: Dani Parker