The skincare world is oversaturated, with brands blending together in look and message. DermapenWorld needed to break through by appealing to two audiences: “Skintellectuals” and clinic professionals. We found that great skin isn’t about quick fixes, it’s about small, consistent actions that create lasting results.

That thinking inspired a global campaign built around DermapenWorld’s “Synergy of Solutions.” A system pairing in-clinic treatments with at-home care, making your skincare routine anything but. What began as a single gif concept evolved into a full-scale global campaign and refreshed brand identity, complete with thousands of assets (and even a skin tone gradient-painted wall in DermapenWORLD’s Australia office).