When Hartz launched the Delectables brand, it quickly became the category leader in wet cat treats. But competitors like Temptations and Friskies gained traction over time and started spending significantly, which challenged the brand’s position. Delectables needed a campaign platform directly ownable to them.

Our goal was to own the lick through a series of through a series of relatable, fun moments we experience with our cats as they enjoy their favorite snack. On top of TV, social, and digital, we built out an all-new visual identity for the brand. *I wrote this tagline while obnoxiously trying to think of a jingle, even going so far as performing it on my guitar to our clients to sell it in.